Fundamentals

EXHIBITION DESIGN at clerkenwell design week

Returning to the Farmiloe Building for a third year, Johnson Tiles once again commissioned me to create their exhibition space during Clerkenwell Design Week. This event also included other leading material manufacturers: Dulux Trade, Karndean Designflooring, modulyss and Tektura Wallcoverings.

The theme ‘Fundamentals’ was conceived in order to bring together this diverse group and offered a visual angle with which to exhibit their products. Focusing on the shared core characteristics that make up each companies DNA, namely design led solutions created from high quality raw ingredients, a striking strata was created from each companies leading products. Mimicking a primordial cave structure with stalactites and hanging stalagmites each layered structure offered trend led groupings of products suitable for both commercial and residential applications.